Innovation, culture and crafts, a triad for the development of handicraft companies in San Antonino Castillo Velasco, Oaxaca. - Pablo-Calderón, Karla de los Ángeles; Castillo-Leal, Maricela; Cruz-Cabrera, Blasa Celerina; Cruz-García, Leobardo Daniel (Journal of Business & SMEs, 2024)