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Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues.

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Bibliographic Details
Title: Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues.
Authors: Celhay, Franck (AUTHOR), Luffarelli, Jonathan (AUTHOR) j.luffarelli@montpellier-bs.com
Source: Journal of Consumer Research. Dec2024, Vol. 51 Issue 4, p820-844. 25p.
Database: Business Source Ultimate
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ISSN:00935301
DOI:10.1093/jcr/ucae019