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Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues.

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Title: Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues.
Authors: Celhay, Franck (AUTHOR), Luffarelli, Jonathan (AUTHOR) j.luffarelli@montpellier-bs.com
Source: Journal of Consumer Research. Dec2024, Vol. 51 Issue 4, p820-844. 25p.
Database: Business Source Ultimate
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  Data: Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues.
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        Value: 10.1093/jcr/ucae019
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        Text: English
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        PageCount: 25
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      – TitleFull: Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues.
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              Text: Dec2024
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