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The strategic importance of category management for achieving competitive advantage and sustainable growth.

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Title: The strategic importance of category management for achieving competitive advantage and sustainable growth.
Authors: Lipták, Pavol1 pavol.liptak@euba.sk
Source: Studia Commercialia Bratislavensia. 2024 Special Issue, p197-205. 9p.
Database: Business Source Ultimate
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              Text: 2024 Special Issue
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