Response to Advertising Delivered by Voice Assistants: The Mediating Role of Persuasion Knowledge, Perceived Control, Social Presence, and Privacy Concerns.
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| Title: | Response to Advertising Delivered by Voice Assistants: The Mediating Role of Persuasion Knowledge, Perceived Control, Social Presence, and Privacy Concerns. |
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| Authors: | Brinson, Nancy H.1 (AUTHOR) brinson@apr.ua.edu, Holiday, Steven1 (AUTHOR), George, Jessica L.1 (AUTHOR) |
| Source: | Journal of Interactive Advertising. 2024, Vol. 24 Issue 4, p344-367. 24p. |
| Database: | Business Source Ultimate |
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| ISSN: | 15252019 |
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| DOI: | 10.1080/15252019.2024.2391381 |
