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Response to Advertising Delivered by Voice Assistants: The Mediating Role of Persuasion Knowledge, Perceived Control, Social Presence, and Privacy Concerns.

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Title: Response to Advertising Delivered by Voice Assistants: The Mediating Role of Persuasion Knowledge, Perceived Control, Social Presence, and Privacy Concerns.
Authors: Brinson, Nancy H.1 (AUTHOR) brinson@apr.ua.edu, Holiday, Steven1 (AUTHOR), George, Jessica L.1 (AUTHOR)
Source: Journal of Interactive Advertising. 2024, Vol. 24 Issue 4, p344-367. 24p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Advertising%22">Journal of Interactive Advertising</searchLink>. 2024, Vol. 24 Issue 4, p344-367. 24p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/15252019.2024.2391381
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      – Code: eng
        Text: English
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        PageCount: 24
        StartPage: 344
    Titles:
      – TitleFull: Response to Advertising Delivered by Voice Assistants: The Mediating Role of Persuasion Knowledge, Perceived Control, Social Presence, and Privacy Concerns.
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            NameFull: Brinson, Nancy H.
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            NameFull: Holiday, Steven
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            NameFull: George, Jessica L.
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              Text: 2024
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              Value: 24
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              Value: 4
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            – TitleFull: Journal of Interactive Advertising
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