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Evaluating the Impact and Perception of Influencer Marketing Among Romanian Consumers—Insights from Quantitative Research.

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Title: Evaluating the Impact and Perception of Influencer Marketing Among Romanian Consumers—Insights from Quantitative Research.
Authors: Szakal, Anita Cornelia1 (AUTHOR) anita.szakal@unitbv.ro, Brătucu, Gabriel1 (AUTHOR), Ciobanu, Eliza1 (AUTHOR), Chițu, Ioana Bianca1 (AUTHOR), Mocanu, Ana Alexandra1 (AUTHOR), Bălășescu, Marius1 (AUTHOR), Ialomițianu, Gheorghe1 (AUTHOR)
Source: Administrative Sciences (2076-3387). Nov2024, Vol. 14 Issue 11, p276. 23p.
Database: Business Source Ultimate
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ISSN:20763387
DOI:10.3390/admsci14110276