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Evaluating the Impact and Perception of Influencer Marketing Among Romanian Consumers—Insights from Quantitative Research.

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Title: Evaluating the Impact and Perception of Influencer Marketing Among Romanian Consumers—Insights from Quantitative Research.
Authors: Szakal, Anita Cornelia1 (AUTHOR) anita.szakal@unitbv.ro, Brătucu, Gabriel1 (AUTHOR), Ciobanu, Eliza1 (AUTHOR), Chițu, Ioana Bianca1 (AUTHOR), Mocanu, Ana Alexandra1 (AUTHOR), Bălășescu, Marius1 (AUTHOR), Ialomițianu, Gheorghe1 (AUTHOR)
Source: Administrative Sciences (2076-3387). Nov2024, Vol. 14 Issue 11, p276. 23p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Administrative+Sciences+%282076-3387%29%22">Administrative Sciences (2076-3387)</searchLink>. Nov2024, Vol. 14 Issue 11, p276. 23p.
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        Value: 10.3390/admsci14110276
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 276
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      – TitleFull: Evaluating the Impact and Perception of Influencer Marketing Among Romanian Consumers—Insights from Quantitative Research.
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            NameFull: Szakal, Anita Cornelia
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            NameFull: Brătucu, Gabriel
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            NameFull: Ciobanu, Eliza
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            NameFull: Mocanu, Ana Alexandra
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            – D: 01
              M: 11
              Text: Nov2024
              Type: published
              Y: 2024
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