Institutional trust as a driver of product boycotts in Europe.
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| Title: | Institutional trust as a driver of product boycotts in Europe. |
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| Authors: | Baptista, Nuno1,2 (AUTHOR) nbaptista@escs.ipl.pt, Dos-Santos, Maria1,3 (AUTHOR) msantos@escs.ipl.pt, Mata, Fernando4 (AUTHOR), Jesus-Silva, Natacha5 (AUTHOR) |
| Source: | International Review on Public & Non Profit Marketing. Dec2024, Vol. 21 Issue 4, p1057-1080. 24p. |
| Database: | Business Source Ultimate |
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