Computational Methods for Improving the Observability of Platform-Based Advertising. - Angus, Daniel; Hayden, Lauren; Obeid, Abdul Karim; Tan, Xue Ying; Carah, Nicholas; Burgess, Jean; Parker, Christine; Andrejevic, Mark; Fordyce, Robbie; Cellard, Loup; Bagnara, Julian (Journal of Advertising, 2024)