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Unlocking Marketing Creativity Using Artificial Intelligence.

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Bibliographic Details
Title: Unlocking Marketing Creativity Using Artificial Intelligence.
Authors: Pagani, Margherita (AUTHOR) margherita.pagani@skema.edu, Wind, Yoram (AUTHOR)
Source: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p1-24. 24p.
Database: Business Source Ultimate
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Description
ISSN:10949968
DOI:10.1177/10949968241265855