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Unlocking Marketing Creativity Using Artificial Intelligence.

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Bibliographic Details
Title: Unlocking Marketing Creativity Using Artificial Intelligence.
Authors: Pagani, Margherita (AUTHOR) margherita.pagani@skema.edu, Wind, Yoram (AUTHOR)
Source: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p1-24. 24p.
Database: Business Source Ultimate
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  Data: Unlocking Marketing Creativity Using Artificial Intelligence.
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  Data: <searchLink fieldCode="AR" term="%22Pagani%2C+Margherita%22">Pagani, Margherita</searchLink> (AUTHOR)<i> margherita.pagani@skema.edu</i><br /><searchLink fieldCode="AR" term="%22Wind%2C+Yoram%22">Wind, Yoram</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Feb2025, Vol. 60 Issue 1, p1-24. 24p.
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        Value: 10.1177/10949968241265855
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        Text: English
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      – TitleFull: Unlocking Marketing Creativity Using Artificial Intelligence.
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            NameFull: Pagani, Margherita
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              Text: Feb2025
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              Y: 2025
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