Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising: Can LGBTQIA-Phobic and Sexist Slurs Be Effective for Reshaping Intolerant Attitudes and Behaviors? - Birau, Mia M.; Laloum, Diane J. G.; Arribart, Guillaume (Journal of Advertising Research (Taylor & Francis), 2024)