APA (7th ed.) Citation

Mills, A. J., & John, J. (2025). Brand stories: Bringing narrative theory to brand management. Journal of Strategic Marketing, 33(1), 35. https://doi.org/10.1080/0965254X.2020.1853201

Chicago Style (17th ed.) Citation

Mills, Adam J., and Joby John. "Brand Stories: Bringing Narrative Theory to Brand Management." Journal of Strategic Marketing 33, no. 1 (2025): 35. https://doi.org/10.1080/0965254X.2020.1853201.

MLA (9th ed.) Citation

Mills, Adam J., and Joby John. "Brand Stories: Bringing Narrative Theory to Brand Management." Journal of Strategic Marketing, vol. 33, no. 1, 2025, p. 35, https://doi.org/10.1080/0965254X.2020.1853201.