View in EDS HTML Full Text PDF Full Text

Online Causal Inference for Advertising in Real-Time Bidding Auctions.

Saved in:
Bibliographic Details
Title: Online Causal Inference for Advertising in Real-Time Bidding Auctions.
Authors: Waisman, Caio1 (AUTHOR) caio.waisman@kellogg.northwestern.edu, Nair, Harikesh S.2 (AUTHOR) hsnair@gmail.com, Carrion, Carlos3 (AUTHOR) carrion@gatech.edu
Source: Marketing Science (INFORMS). Jan/Feb2025, Vol. 44 Issue 1, p176-195. 20p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 182452614
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Online Causal Inference for Advertising in Real-Time Bidding Auctions.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Waisman%2C+Caio%22">Waisman, Caio</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> caio.waisman@kellogg.northwestern.edu</i><br /><searchLink fieldCode="AR" term="%22Nair%2C+Harikesh+S%2E%22">Nair, Harikesh S.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> hsnair@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Carrion%2C+Carlos%22">Carrion, Carlos</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> carrion@gatech.edu</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Jan/Feb2025, Vol. 44 Issue 1, p176-195. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=182452614
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1287/mksc.2022.0406
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 176
    Titles:
      – TitleFull: Online Causal Inference for Advertising in Real-Time Bidding Auctions.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Waisman, Caio
      – PersonEntity:
          Name:
            NameFull: Nair, Harikesh S.
      – PersonEntity:
          Name:
            NameFull: Carrion, Carlos
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: Jan/Feb2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 07322399
          Numbering:
            – Type: volume
              Value: 44
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Marketing Science (INFORMS)
              Type: main
ResultId 1