Online Causal Inference for Advertising in Real-Time Bidding Auctions.
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| Title: | Online Causal Inference for Advertising in Real-Time Bidding Auctions. |
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| Authors: | Waisman, Caio1 (AUTHOR) caio.waisman@kellogg.northwestern.edu, Nair, Harikesh S.2 (AUTHOR) hsnair@gmail.com, Carrion, Carlos3 (AUTHOR) carrion@gatech.edu |
| Source: | Marketing Science (INFORMS). Jan/Feb2025, Vol. 44 Issue 1, p176-195. 20p. |
| Database: | Business Source Ultimate |
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