APA (7th ed.) Citation

Kaul, R., Anderson, S. J., Chintagunta, P. K., & Vilcassim, N. (2025). Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? Marketing Science (INFORMS), 44(1), 129. https://doi.org/10.1287/mksc.2023.0324

Chicago Style (17th ed.) Citation

Kaul, Rupali, Stephen J. Anderson, Pradeep K. Chintagunta, and Naufel Vilcassim. "Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?" Marketing Science (INFORMS) 44, no. 1 (2025): 129. https://doi.org/10.1287/mksc.2023.0324.

MLA (9th ed.) Citation

Kaul, Rupali, et al. "Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?" Marketing Science (INFORMS), vol. 44, no. 1, 2025, p. 129, https://doi.org/10.1287/mksc.2023.0324.