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Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?

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Bibliographic Details
Title:	Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?
Authors:	Kaul, Rupali¹ (AUTHOR) rupali.kaul@insead.edu, Anderson, Stephen J.² (AUTHOR) sjanderson@tamu.edu, Chintagunta, Pradeep K.³ (AUTHOR) pradeep.chintagunta@chicagobooth.edu, Vilcassim, Naufel⁴ (AUTHOR) n.vilcassim@lse.ac.uk
Source:	Marketing Science (INFORMS). Jan/Feb2025, Vol. 44 Issue 1, p129-154. 26p.
Database:	Business Source Ultimate
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Description
ISSN:	07322399
DOI:	10.1287/mksc.2023.0324