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Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?

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Title: Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?
Authors: Kaul, Rupali1 (AUTHOR) rupali.kaul@insead.edu, Anderson, Stephen J.2 (AUTHOR) sjanderson@tamu.edu, Chintagunta, Pradeep K.3 (AUTHOR) pradeep.chintagunta@chicagobooth.edu, Vilcassim, Naufel4 (AUTHOR) n.vilcassim@lse.ac.uk
Source: Marketing Science (INFORMS). Jan/Feb2025, Vol. 44 Issue 1, p129-154. 26p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Jan/Feb2025, Vol. 44 Issue 1, p129-154. 26p.
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        Value: 10.1287/mksc.2023.0324
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        Text: English
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              Text: Jan/Feb2025
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