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Digital customer engagement: A systematic literature review and research agenda.

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Bibliographic Details
Title: Digital customer engagement: A systematic literature review and research agenda.
Authors: Srivastava, Ritu (AUTHOR), Gupta, Parul1 (AUTHOR), Kumar, Harish2 (AUTHOR) Harish.k@greatlakes.edu.in, Tuli, Nikhita3 (AUTHOR)
Source: Australian Journal of Management (Sage Publications Ltd.). Feb2025, Vol. 50 Issue 1, p220-245. 26p.
Database: Business Source Ultimate
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ISSN:03128962
DOI:10.1177/03128962231177096