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Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values.

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Title: Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values.
Authors: Balabanis, George1 (AUTHOR) g.balabanis@city.ac.uk, Stathopoulou, Anastasia2 (AUTHOR) astathopoulou@monaco.edu, Balabanis, John3 (AUTHOR) jb953@le.ac.uk
Source: Journal of International Marketing. Mar2025, Vol. 33 Issue 1, p17-36. 20p.
Database: Business Source Ultimate
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  Data: Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Mar2025, Vol. 33 Issue 1, p17-36. 20p.
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        Value: 10.1177/1069031X241262728
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      – Code: eng
        Text: English
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        PageCount: 20
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      – TitleFull: Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values.
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            NameFull: Stathopoulou, Anastasia
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              Text: Mar2025
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