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Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values.

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Bibliographic Details
Title: Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values.
Authors: Balabanis, George1 (AUTHOR) g.balabanis@city.ac.uk, Stathopoulou, Anastasia2 (AUTHOR) astathopoulou@monaco.edu, Balabanis, John3 (AUTHOR) jb953@le.ac.uk
Source: Journal of International Marketing. Mar2025, Vol. 33 Issue 1, p17-36. 20p.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X241262728