Social Profit Orientation: Lessons from Organizations Committed to Building a Better World.
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| Title: | Social Profit Orientation: Lessons from Organizations Committed to Building a Better World. |
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| Authors: | Berry, Leonard L.1 (AUTHOR) Berryle@tamu.edu, Danaher, Tracey S.2 (AUTHOR) Tracey.Danaher@monash.edu, Keiningham, Timothy3 (AUTHOR) tlkeiningham@yahoo.com, Aksoy, Lerzan4 (AUTHOR) aksoy@fordham.edu, Andreassen, Tor W.5 (AUTHOR) Tor.Andreassen@nhh.no |
| Source: | Journal of Marketing. Mar2025, Vol. 89 Issue 2, p1-19. 19p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/00222429241258495 |