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Social Profit Orientation: Lessons from Organizations Committed to Building a Better World.

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Title: Social Profit Orientation: Lessons from Organizations Committed to Building a Better World.
Authors: Berry, Leonard L.1 (AUTHOR) Berryle@tamu.edu, Danaher, Tracey S.2 (AUTHOR) Tracey.Danaher@monash.edu, Keiningham, Timothy3 (AUTHOR) tlkeiningham@yahoo.com, Aksoy, Lerzan4 (AUTHOR) aksoy@fordham.edu, Andreassen, Tor W.5 (AUTHOR) Tor.Andreassen@nhh.no
Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p1-19. 19p.
Database: Business Source Ultimate
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  Data: Social Profit Orientation: Lessons from Organizations Committed to Building a Better World.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Mar2025, Vol. 89 Issue 2, p1-19. 19p.
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        Value: 10.1177/00222429241258495
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        Text: English
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              Text: Mar2025
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              Y: 2025
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