APA (7th ed.) Citation

Lu, S., Yang, S., & Yao, Y. (2025). Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising. Journal of Marketing, 89(2), 119. https://doi.org/10.1177/00222429241274727

Chicago Style (17th ed.) Citation

Lu, Shijie, Sha Yang, and Yao Yao. "Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising." Journal of Marketing 89, no. 2 (2025): 119. https://doi.org/10.1177/00222429241274727.

MLA (9th ed.) Citation

Lu, Shijie, et al. "Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising." Journal of Marketing, vol. 89, no. 2, 2025, p. 119, https://doi.org/10.1177/00222429241274727.