APA (7th ed.) Citation

Stremersch, S., Cabooter, E., Guitart, I. A., & Camacho, N. (2025). Customer insights for innovation: A framework and research agenda for marketing. Journal of the Academy of Marketing Science, 53(1), 29. https://doi.org/10.1007/s11747-024-01051-8

Chicago Style (17th ed.) Citation

Stremersch, Stefan, Elke Cabooter, Ivan A. Guitart, and Nuno Camacho. "Customer Insights for Innovation: A Framework and Research Agenda for Marketing." Journal of the Academy of Marketing Science 53, no. 1 (2025): 29. https://doi.org/10.1007/s11747-024-01051-8.

MLA (9th ed.) Citation

Stremersch, Stefan, et al. "Customer Insights for Innovation: A Framework and Research Agenda for Marketing." Journal of the Academy of Marketing Science, vol. 53, no. 1, 2025, p. 29, https://doi.org/10.1007/s11747-024-01051-8.