Customer insights for innovation: A framework and research agenda for marketing.

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Title: Customer insights for innovation: A framework and research agenda for marketing.
Authors: Stremersch, Stefan1,2 (AUTHOR) stremersch@ese.eur.nl, Cabooter, Elke3 (AUTHOR) e.cabooter@ieseg.fr, Guitart, Ivan A.4 (AUTHOR) guitart@em-lyon.com, Camacho, Nuno1 (AUTHOR) camacho@ese.eur.nl
Source: Journal of the Academy of Marketing Science. Jan2025, Vol. 53 Issue 1, p29-51. 23p.
Database: Business Source Ultimate
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  Data: Customer insights for innovation: A framework and research agenda for marketing.
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  Data: <searchLink fieldCode="AR" term="%22Stremersch%2C+Stefan%22">Stremersch, Stefan</searchLink><relatesTo>1,2</relatesTo> (AUTHOR)<i> stremersch@ese.eur.nl</i><br /><searchLink fieldCode="AR" term="%22Cabooter%2C+Elke%22">Cabooter, Elke</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> e.cabooter@ieseg.fr</i><br /><searchLink fieldCode="AR" term="%22Guitart%2C+Ivan+A%2E%22">Guitart, Ivan A.</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> guitart@em-lyon.com</i><br /><searchLink fieldCode="AR" term="%22Camacho%2C+Nuno%22">Camacho, Nuno</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> camacho@ese.eur.nl</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+the+Academy+of+Marketing+Science%22">Journal of the Academy of Marketing Science</searchLink>. Jan2025, Vol. 53 Issue 1, p29-51. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=182828734
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1007/s11747-024-01051-8
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 29
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      – TitleFull: Customer insights for innovation: A framework and research agenda for marketing.
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            NameFull: Stremersch, Stefan
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            NameFull: Cabooter, Elke
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            NameFull: Guitart, Ivan A.
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              Text: Jan2025
              Type: published
              Y: 2025
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              Value: 53
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