Customer insights for innovation: A framework and research agenda for marketing.
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| Title: | Customer insights for innovation: A framework and research agenda for marketing. |
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| Authors: | Stremersch, Stefan1,2 (AUTHOR) stremersch@ese.eur.nl, Cabooter, Elke3 (AUTHOR) e.cabooter@ieseg.fr, Guitart, Ivan A.4 (AUTHOR) guitart@em-lyon.com, Camacho, Nuno1 (AUTHOR) camacho@ese.eur.nl |
| Source: | Journal of the Academy of Marketing Science. Jan2025, Vol. 53 Issue 1, p29-51. 23p. |
| Database: | Business Source Ultimate |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1007/s11747-024-01051-8 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 23 StartPage: 29 Titles: – TitleFull: Customer insights for innovation: A framework and research agenda for marketing. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Stremersch, Stefan – PersonEntity: Name: NameFull: Cabooter, Elke – PersonEntity: Name: NameFull: Guitart, Ivan A. – PersonEntity: Name: NameFull: Camacho, Nuno IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: Jan2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 00920703 Numbering: – Type: volume Value: 53 – Type: issue Value: 1 Titles: – TitleFull: Journal of the Academy of Marketing Science Type: main |
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