Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry.
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| Title: | Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry. |
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| Authors: | Burmester, Alexa B.1 (AUTHOR) alexa.burmester@klu.orga, Clement, Michel2 (AUTHOR) michel.clement@uni-hamburg.de, Becker, Jan U.1 (AUTHOR) jan.becker@klu.org, Otten, Cord2 (AUTHOR) cord.otten@uni-hamburg.de |
| Source: | Journal of the Academy of Marketing Science. Jan2025, Vol. 53 Issue 1, p232-254. 23p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00920703 |
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| DOI: | 10.1007/s11747-024-01054-5 |
