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Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry.

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Title: Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry.
Authors: Burmester, Alexa B.1 (AUTHOR) alexa.burmester@klu.orga, Clement, Michel2 (AUTHOR) michel.clement@uni-hamburg.de, Becker, Jan U.1 (AUTHOR) jan.becker@klu.org, Otten, Cord2 (AUTHOR) cord.otten@uni-hamburg.de
Source: Journal of the Academy of Marketing Science. Jan2025, Vol. 53 Issue 1, p232-254. 23p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+the+Academy+of+Marketing+Science%22">Journal of the Academy of Marketing Science</searchLink>. Jan2025, Vol. 53 Issue 1, p232-254. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=182828737
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        Value: 10.1007/s11747-024-01054-5
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      – Code: eng
        Text: English
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              Text: Jan2025
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