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From Sinners to Saints: How Redemption Stories Motivate Charitable Giving.

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Bibliographic Details
Title: From Sinners to Saints: How Redemption Stories Motivate Charitable Giving.
Authors: Levy, Eric (AUTHOR), Habib, Rishad (AUTHOR), White, Katherine (AUTHOR), Aquino, Karl (AUTHOR), Thomas, Manoj (AUTHOR), Sen, Sankar (AUTHOR), Goenka, Shreyans (AUTHOR)
Source: Journal of the Association for Consumer Research. Jan2025, Vol. 10 Issue 1, p94-106. 13p.
Database: Business Source Ultimate
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ISSN:23781815
DOI:10.1086/733156