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Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis.

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Bibliographic Details
Title: Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis.
Authors: Roy, Shaunak1 (AUTHOR) shaunak@sxccal.edu, Banerjee, Shivaji2 (AUTHOR) amiyaprava.das@gmail.com
Source: FIIB Business Review. Mar2025, Vol. 14 Issue 2, p151-172. 22p.
Database: Business Source Ultimate
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ISSN:23197145
DOI:10.1177/23197145221105942