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Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis.

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Bibliographic Details
Title: Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis.
Authors: Roy, Shaunak1 (AUTHOR) shaunak@sxccal.edu, Banerjee, Shivaji2 (AUTHOR) amiyaprava.das@gmail.com
Source: FIIB Business Review. Mar2025, Vol. 14 Issue 2, p151-172. 22p.
Database: Business Source Ultimate
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  Data: Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis.
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  Data: <searchLink fieldCode="JN" term="%22FIIB+Business+Review%22">FIIB Business Review</searchLink>. Mar2025, Vol. 14 Issue 2, p151-172. 22p.
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        Value: 10.1177/23197145221105942
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        Text: English
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        PageCount: 22
        StartPage: 151
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      – TitleFull: Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis.
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              Text: Mar2025
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              Y: 2025
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