The Future of Marketing and Marketing Education.

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Title: The Future of Marketing and Marketing Education.
Authors: Grewal, Dhruv1,2,3 (AUTHOR), Guha, Abhijit4 (AUTHOR), Beccacece Satornino, Cinthia5 (AUTHOR), Becker, Marc6 (AUTHOR) m.becker@maastrichtuniversity.nl
Source: Journal of Marketing Education. Apr2025, Vol. 47 Issue 1, p61-77. 17p.
Database: Business Source Ultimate
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An: 183198863
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PubType: Academic Journal
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/02734753241269838
    Languages:
      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 61
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      – TitleFull: The Future of Marketing and Marketing Education.
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            NameFull: Grewal, Dhruv
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            NameFull: Guha, Abhijit
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            NameFull: Beccacece Satornino, Cinthia
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            – D: 01
              M: 04
              Text: Apr2025
              Type: published
              Y: 2025
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              Value: 47
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            – TitleFull: Journal of Marketing Education
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