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Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View.

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Title: Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View.
Authors: Fischer, Marc1 (AUTHOR) marc.fischer@wiso.uni-koeln.de, Wies, Simone2 (AUTHOR) wies@econ.uni-frankfurt.de
Source: Management Science (INFORMS). Mar2025, Vol. 71 Issue 3, p2011-2034. 24p.
Database: Business Source Ultimate
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  Data: Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View.
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        Value: 10.1287/mnsc.2022.00670
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        Text: English
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        PageCount: 24
        StartPage: 2011
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              Text: Mar2025
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