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Old gods, new world: Theoretical advances in the marketization and the consumption of religion.

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Title: Old gods, new world: Theoretical advances in the marketization and the consumption of religion.
Authors: Rauf, Ateeq Abdul1 (AUTHOR) ateeqar@gmail.com, Appau, Samuelson2 (AUTHOR) s.appau@mbs.edu, Prasad, Ajnesh3 (AUTHOR) ajnesh_prasad@yahoo.ca
Source: Marketing Theory. Mar2025, Vol. 25 Issue 1, p3-13. 11p.
Database: Business Source Ultimate
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  Data: Old gods, new world: Theoretical advances in the marketization and the consumption of religion.
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        Value: 10.1177/14705931241293189
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        Text: English
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              Text: Mar2025
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