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Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta.

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Title: Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta.
Authors: Wernerfelt, Nils1 (AUTHOR) nils.wernerfelt@kellogg.northwestern.edu, Tuchman, Anna1 (AUTHOR) anna.tuchman@kellogg.northwestern.edu, Shapiro, Bradley T.2 (AUTHOR) bradley.shapiro@chicagobooth.edu, Moakler, Robert3 (AUTHOR) rmoakler@meta.com
Source: Marketing Science (INFORMS). Mar/Apr2025, Vol. 44 Issue 2, p268-286. 19p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2023.0274