How allusion enhances consumer response to hope appeals in health messaging.
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| Title: | How allusion enhances consumer response to hope appeals in health messaging. |
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| Authors: | Albinsson, Pia A.1 (AUTHOR) albinssonpa@appstate.edu, Huhmann, Bruce A.2 (AUTHOR) bahuhmann@vcu.edu, Burman, Bidisha3 (AUTHOR) bburman@pacific.edu |
| Source: | Journal of Business Research. Mar2025, Vol. 191, pN.PAG-N.PAG. 1p. |
| Database: | Business Source Ultimate |
| ISSN: | 01482963 |
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| DOI: | 10.1016/j.jbusres.2025.115237 |
