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How allusion enhances consumer response to hope appeals in health messaging.

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Title: How allusion enhances consumer response to hope appeals in health messaging.
Authors: Albinsson, Pia A.1 (AUTHOR) albinssonpa@appstate.edu, Huhmann, Bruce A.2 (AUTHOR) bahuhmann@vcu.edu, Burman, Bidisha3 (AUTHOR) bburman@pacific.edu
Source: Journal of Business Research. Mar2025, Vol. 191, pN.PAG-N.PAG. 1p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 183548499
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: How allusion enhances consumer response to hope appeals in health messaging.
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  Data: <searchLink fieldCode="AR" term="%22Albinsson%2C+Pia+A%2E%22">Albinsson, Pia A.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> albinssonpa@appstate.edu</i><br /><searchLink fieldCode="AR" term="%22Huhmann%2C+Bruce+A%2E%22">Huhmann, Bruce A.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> bahuhmann@vcu.edu</i><br /><searchLink fieldCode="AR" term="%22Burman%2C+Bidisha%22">Burman, Bidisha</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> bburman@pacific.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Business+Research%22">Journal of Business Research</searchLink>. Mar2025, Vol. 191, pN.PAG-N.PAG. 1p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=183548499
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1016/j.jbusres.2025.115237
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      – Code: eng
        Text: English
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        PageCount: 1
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      – TitleFull: How allusion enhances consumer response to hope appeals in health messaging.
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            NameFull: Albinsson, Pia A.
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            NameFull: Huhmann, Bruce A.
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            NameFull: Burman, Bidisha
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              Text: Mar2025
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              Y: 2025
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              Value: 191
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