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How allusion enhances consumer response to hope appeals in health messaging.

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Bibliographic Details
Title: How allusion enhances consumer response to hope appeals in health messaging.
Authors: Albinsson, Pia A.1 (AUTHOR) albinssonpa@appstate.edu, Huhmann, Bruce A.2 (AUTHOR) bahuhmann@vcu.edu, Burman, Bidisha3 (AUTHOR) bburman@pacific.edu
Source: Journal of Business Research. Mar2025, Vol. 191, pN.PAG-N.PAG. 1p.
Database: Business Source Ultimate
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