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Determinants of Technology Platform Use Intentions: The Role of Killer Applications.

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Title: Determinants of Technology Platform Use Intentions: The Role of Killer Applications.
Authors: Jones, Carol1, Powell, Adam2
Source: Society for Marketing Advances Proceedings. Nov2024, p334-337. 4p.
Database: Business Source Ultimate
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  Data: Determinants of Technology Platform Use Intentions: The Role of Killer Applications.
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      – Code: eng
        Text: English
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        PageCount: 4
        StartPage: 334
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      – TitleFull: Determinants of Technology Platform Use Intentions: The Role of Killer Applications.
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              Text: Nov2024
              Type: published
              Y: 2024
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            – TitleFull: Society for Marketing Advances Proceedings
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