View in EDS PDF Full Text

Das sozialunternehmerische Markenidentitätsmodell.

Saved in:
Bibliographic Details
Title: Das sozialunternehmerische Markenidentitätsmodell.
Authors: Kilian, Karsten1 karsten.kilian@thws.de, Jank, Isabelle1 isa.jank@online.de
Source: Transfer: Zeitschrift für Kommunikation & Markenmanagement. mar2025, Vol. 71 Issue 1, p38-43. 6p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 183783153
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Das sozialunternehmerische Markenidentitätsmodell.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Kilian%2C+Karsten%22">Kilian, Karsten</searchLink><relatesTo>1</relatesTo><i> karsten.kilian@thws.de</i><br /><searchLink fieldCode="AR" term="%22Jank%2C+Isabelle%22">Jank, Isabelle</searchLink><relatesTo>1</relatesTo><i> isa.jank@online.de</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Transfer%3A+Zeitschrift+für+Kommunikation+%26+Markenmanagement%22">Transfer: Zeitschrift für Kommunikation & Markenmanagement</searchLink>. mar2025, Vol. 71 Issue 1, p38-43. 6p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=183783153
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: ger
        Text: German
    PhysicalDescription:
      Pagination:
        PageCount: 6
        StartPage: 38
    Titles:
      – TitleFull: Das sozialunternehmerische Markenidentitätsmodell.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Kilian, Karsten
      – PersonEntity:
          Name:
            NameFull: Jank, Isabelle
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 03
              Text: mar2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 1436798X
          Numbering:
            – Type: volume
              Value: 71
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Transfer: Zeitschrift für Kommunikation & Markenmanagement
              Type: main
ResultId 1