View in EDS HTML Full Text PDF Full Text

Fashion influencers' credibility on Instagram: the stimulus–organism–response (SOR) perspective.

Saved in:
Bibliographic Details
Title: Fashion influencers' credibility on Instagram: the stimulus–organism–response (SOR) perspective.
Authors: Luarn, Pin1 (AUTHOR), Chen, Chiao-Chieh1 (AUTHOR), Chiu, Yu-Ping2 (AUTHOR) ice740201@ntnu.edu.tw
Source: Journal of Strategic Marketing. Apr2025, Vol. 33 Issue 2, p191-204. 14p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:0965254X
DOI:10.1080/0965254X.2024.2436023