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Leveraging gamification technology to motivate environmentally responsible behavior: An empirical examination of Ant Forest.

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Title: Leveraging gamification technology to motivate environmentally responsible behavior: An empirical examination of Ant Forest.
Authors: Zhang, Qingyu1 (AUTHOR) q.yu.zhang@gmail.com, Anwar, Muhammad Azfar1,2 (AUTHOR) azfaranwar@yahoo.com
Source: Decision Sciences. Feb2025, Vol. 56 Issue 1, p25-49. 25p.
Database: Business Source Ultimate
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ISSN:00117315
DOI:10.1111/deci.12618