View in EDS HTML Full Text PDF Full Text

Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude.

Saved in:
Bibliographic Details
Title: Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude.
Authors: Zeng, Shuaifan1 (AUTHOR), Wu, Shuilong1 (AUTHOR) wusl@bit.edu.cn, Yuan, Yongna2 (AUTHOR), Xu, Xiaobing3 (AUTHOR)
Source: Psychology & Marketing. Apr2025, Vol. 42 Issue 4, p1188-1200. 13p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 183922794
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Zeng%2C+Shuaifan%22">Zeng, Shuaifan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wu%2C+Shuilong%22">Wu, Shuilong</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> wusl@bit.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Yuan%2C+Yongna%22">Yuan, Yongna</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Xu%2C+Xiaobing%22">Xu, Xiaobing</searchLink><relatesTo>3</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Psychology+%26+Marketing%22">Psychology & Marketing</searchLink>. Apr2025, Vol. 42 Issue 4, p1188-1200. 13p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=183922794
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1002/mar.22172
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 13
        StartPage: 1188
    Titles:
      – TitleFull: Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Zeng, Shuaifan
      – PersonEntity:
          Name:
            NameFull: Wu, Shuilong
      – PersonEntity:
          Name:
            NameFull: Yuan, Yongna
      – PersonEntity:
          Name:
            NameFull: Xu, Xiaobing
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 04
              Text: Apr2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 07426046
          Numbering:
            – Type: volume
              Value: 42
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Psychology & Marketing
              Type: main
ResultId 1