APA (7th ed.) Citation

Kaushik, K., Pathak, A. A., & Mishra, A. (2025). Driving pre-match fan engagement through social media: Effects of message characteristics and team performance. European Journal of Marketing, 59(4), 1025. https://doi.org/10.1108/EJM-03-2023-0196

Chicago Style (17th ed.) Citation

Kaushik, Kapil, Atul Arun Pathak, and Abhishek Mishra. "Driving Pre-match Fan Engagement Through Social Media: Effects of Message Characteristics and Team Performance." European Journal of Marketing 59, no. 4 (2025): 1025. https://doi.org/10.1108/EJM-03-2023-0196.

MLA (9th ed.) Citation

Kaushik, Kapil, et al. "Driving Pre-match Fan Engagement Through Social Media: Effects of Message Characteristics and Team Performance." European Journal of Marketing, vol. 59, no. 4, 2025, p. 1025, https://doi.org/10.1108/EJM-03-2023-0196.