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Driving pre-match fan engagement through social media: effects of message characteristics and team performance.

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Title: Driving pre-match fan engagement through social media: effects of message characteristics and team performance.
Authors: Kaushik, Kapil1 (AUTHOR) kapilk@iimnagpur.ac.in, Pathak, Atul Arun1 (AUTHOR) atulpathak@iimnagpur.ac.in, Mishra, Abhishek2 (AUTHOR) abhishek@iimidr.ac.in
Source: European Journal of Marketing. 2025, Vol. 59 Issue 4, p1025-1058. 34p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 183954259
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Driving pre-match fan engagement through social media: effects of message characteristics and team performance.
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  Data: <searchLink fieldCode="JN" term="%22European+Journal+of+Marketing%22">European Journal of Marketing</searchLink>. 2025, Vol. 59 Issue 4, p1025-1058. 34p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=183954259
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1108/EJM-03-2023-0196
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      – Code: eng
        Text: English
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        PageCount: 34
        StartPage: 1025
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      – TitleFull: Driving pre-match fan engagement through social media: effects of message characteristics and team performance.
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            NameFull: Pathak, Atul Arun
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              Text: 2025
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              Value: 59
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            – TitleFull: European Journal of Marketing
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