View in EDS

Driving pre-match fan engagement through social media: effects of message characteristics and team performance.

Saved in:
Bibliographic Details
Title: Driving pre-match fan engagement through social media: effects of message characteristics and team performance.
Authors: Kaushik, Kapil1 (AUTHOR) kapilk@iimnagpur.ac.in, Pathak, Atul Arun1 (AUTHOR) atulpathak@iimnagpur.ac.in, Mishra, Abhishek2 (AUTHOR) abhishek@iimidr.ac.in
Source: European Journal of Marketing. 2025, Vol. 59 Issue 4, p1025-1058. 34p.
Database: Business Source Ultimate
Be the first to leave a comment!
You must be logged in first