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El Marketing Experiencial y su influencia en el comportamiento de compra de los clientes de la marca Movistar en la provincia de Manabí-Ecuador.

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Title: El Marketing Experiencial y su influencia en el comportamiento de compra de los clientes de la marca Movistar en la provincia de Manabí-Ecuador.
Alternate Title: Experiential marketing and its influence on the purchasing behavior of Movistar brand customers in the province of Manabí-Ecuador.
Marketing Experiencial e sua influência no comportamento de compra dos clientes da marca Movistar na província de Manabí-Ecuador.
Authors: Saúl Espín Benavides, Herber1 hsespin@gmail.com, Carreño Villavicencio, Dianexy Viviana2,3 dianexy.carreno@uleam.edu.ec, Molina Quiroz, Claudia Analía4,5 analia.molina@uleam.edu.ec
Source: Revista FACE. 2025, Vol. 25 Issue 1, p39-49. 11p.
Database: Business Source Ultimate
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  Data: El Marketing Experiencial y su influencia en el comportamiento de compra de los clientes de la marca Movistar en la provincia de Manabí-Ecuador.
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  Data: Experiential marketing and its influence on the purchasing behavior of Movistar brand customers in the province of Manabí-Ecuador.<br />Marketing Experiencial e sua influência no comportamento de compra dos clientes da marca Movistar na província de Manabí-Ecuador.
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  Data: <searchLink fieldCode="AR" term="%22Saúl+Espín+Benavides%2C+Herber%22">Saúl Espín Benavides, Herber</searchLink><relatesTo>1</relatesTo><i> hsespin@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Carreño+Villavicencio%2C+Dianexy+Viviana%22">Carreño Villavicencio, Dianexy Viviana</searchLink><relatesTo>2,3</relatesTo><i> dianexy.carreno@uleam.edu.ec</i><br /><searchLink fieldCode="AR" term="%22Molina+Quiroz%2C+Claudia+Analía%22">Molina Quiroz, Claudia Analía</searchLink><relatesTo>4,5</relatesTo><i> analia.molina@uleam.edu.ec</i>
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  Data: <searchLink fieldCode="JN" term="%22Revista+FACE%22">Revista FACE</searchLink>. 2025, Vol. 25 Issue 1, p39-49. 11p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=183960428
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        Value: 10.24054/face.v25i1.3573
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      – Code: spa
        Text: Spanish
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      – TitleFull: El Marketing Experiencial y su influencia en el comportamiento de compra de los clientes de la marca Movistar en la provincia de Manabí-Ecuador.
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            NameFull: Carreño Villavicencio, Dianexy Viviana
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              Text: 2025
              Type: published
              Y: 2025
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