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Using the Technology Acceptance Model (TAM) in Understanding Customers' Behavioural Intention to Use E-CRM: Evidence from the Banking Industry.

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Title: Using the Technology Acceptance Model (TAM) in Understanding Customers' Behavioural Intention to Use E-CRM: Evidence from the Banking Industry.
Authors: Mokha, Anupreet Kaur1 (AUTHOR) anupreetmokha.6@gmail.com, Kumar, Pushpender2 (AUTHOR) f18pushpenderk@iima.ac.in
Source: Vision (09722629). Apr2025, Vol. 29 Issue 2, p139-150. 12p.
Database: Business Source Ultimate
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ISSN:09722629
DOI:10.1177/09722629211060565