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Salesperson ambidexterity, firm capabilities, and value co-creation: Key factors in salespeople’s innovative service behavior?

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Title: Salesperson ambidexterity, firm capabilities, and value co-creation: Key factors in salespeople’s innovative service behavior?
Alternate Title: Ambidestreza del vendedor, capacidades de la empresa y co-creación de valor: ¿factores clave en el comportamiento innovador en servicio de los vendedores?
Authors: Badenas-Boldó, María1 mbadenas@uji.es, Berenguer-Contri, Gloria2 irene.gil@uv.es, Gil-Saura, Irene3 gloria.berenguer@uv.es
Source: Management Letters / Cuadernos de Gestión. 2025, Vol. 25 Issue 1, p7-18. 12p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Salesperson ambidexterity, firm capabilities, and value co-creation: Key factors in salespeople’s innovative service behavior?
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  Data: Ambidestreza del vendedor, capacidades de la empresa y co-creación de valor: ¿factores clave en el comportamiento innovador en servicio de los vendedores?
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  Data: <searchLink fieldCode="JN" term="%22Management+Letters+%2F+Cuadernos+de+Gestión%22">Management Letters / Cuadernos de Gestión</searchLink>. 2025, Vol. 25 Issue 1, p7-18. 12p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=184053734
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        Value: 10.5295/cdg.242260gb
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        Text: English
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      – TitleFull: Salesperson ambidexterity, firm capabilities, and value co-creation: Key factors in salespeople’s innovative service behavior?
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            NameFull: Berenguer-Contri, Gloria
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              Text: 2025
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